How do Perspectives on AI Marketing Differ Between Teens and Adults?

Abstract

Artificial Intelligence (AI) plays an important role in digital marketing by personalizing campaigns through big data analytics, observing user behavior, and delivering tailored content and recommendations. However, AI raises privacy concerns as it collects and analyzes personal data, potentially leading to its misuse. Emotional manipulation and the spread of misleading information are additional ethical challenges. Research shows that there are significant differences in how young and middle-aged individuals use and perceive social media. Young people who have grown up with technology differ from middle-aged adults in terms of frequency of use, content preferences, advertising, commerce, sharing habits, time spent on media, and psychological effects. This study aims to compare the perspectives of young people and middle-aged adults on the use of AI in digital marketing and highlight the ethical implications and different approaches between these age groups.