Enhancing User Experience through AI-Driven Personalization in User Interfaces
DOI:
https://doi.org/10.62802/m7mqmb52Keywords:
AI-driven personalization, user interfaces, user experience, adaptive design, predictive analytics, machine learning, real-time customization, privacy, algorithmic bias, user-centered designAbstract
Artificial intelligence (AI) has revolutionized user interface (UI) design by introducing personalization techniques that cater to individual user preferences, behaviors, and contexts. This research explores the integration of AI-driven personalization in user interfaces to enhance user experience (UX), focusing on adaptive design, predictive analytics, and real-time customization. By leveraging machine learning algorithms and behavioral data, AI enables interfaces to evolve dynamically, aligning with the unique needs of each user. This study investigates the role of personalization in improving engagement, satisfaction, and efficiency across various applications, such as e-commerce platforms, healthcare systems, and educational tools. Additionally, it examines the challenges of implementing personalized interfaces, including privacy concerns, data ethics, and algorithmic bias. By addressing these challenges, the research aims to develop best practices for ethical AI integration in user-centered design. The findings contribute to the growing body of knowledge on AI’s transformative potential in creating intuitive, efficient, and user-friendly interfaces, ultimately redefining the standards for digital interaction.
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