Quantum-Inspired Sentiment Analysis for Predictive Brand Management

Abstract

As digital communication ecosystems continue to expand, brand management increasingly relies on the ability to extract, interpret, and predict consumer sentiment from large and dynamic data sources. Conventional sentiment analysis models—based on classical machine learning and deep neural architectures—often face limitations in handling ambiguity, contextual entanglement, and non-linear emotional expressions embedded in natural language. This study introduces a quantum-inspired sentiment analysis framework designed to enhance predictive brand management through improved semantic representation and probabilistic reasoning. Drawing inspiration from quantum mechanics, the proposed model employs principles such as superposition, entanglement, and Hilbert space embeddings to represent sentiment as a probabilistic distribution of cognitive states rather than as discrete classifications. By integrating these quantum-inspired techniques with classical natural language processing (NLP) and machine learning models, the system captures contextual subtleties and sentiment overlaps that traditional models often overlook. Experimental evaluation on social media and brand communication datasets demonstrates that quantum-inspired embeddings outperform conventional word vectorization techniques in recognizing sentiment polarity shifts and predicting brand reputation trends. The study highlights how quantum probabilistic reasoning can improve the interpretability and foresight of brand perception models, allowing organizations to proactively manage reputation, customer engagement, and market positioning.